Telephone Tracking enables you to track calls from your website and understand exactly what advertising activity brought them whether it was from another website, Google or your own paid search campaign.
So no more will you have to figure how your caller has discovered you.
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an intrinsic need to track the calls that relate to their key words, in order to comprehend which keywords provide call conversions. call tracking Google Analytics Without visibility of telephone conversions, it is not really possible to figure out if your investment from the key words in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most clients are looking to track not only PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of each of your marketing channels, key to the success of any business.